OUR TEAM
High Speed, Low Drag (HSLD™) began as a personal mantra—move fast, eliminate friction, execute with purpose. It evolved from a mindset into a mission: build athletes who perform with intention, live with discipline, and relentlessly pursue better. But more importantly, it evolved into a brand committed to doing things the right way.
I grew up in small-town Ohio, raised by a dairy farmer turned orthopedic surgeon who never let me forget that someone out there is always working harder than you. That lesson wasn’t motivational—it was identity. It shaped how I competed, how I studied, and how I approached medicine: preparation over talent, substance over noise, accountability over excuses. I learned early that performance isn’t built in the spotlight—it’s built long before anyone is watching.
As the owner, founder, and Director of Performance at HSLD™, I build athlete development systems grounded in integrity, mentorship, and evidence-based performance. I’m a board-eligible orthopedic surgeon, trained at the Cleveland Clinic with subspecialty training in orthopedic sports medicine at Orlando Health, with a bachelor’s degree in biochemistry prior to medical and surgical training, and CSCS training informing applied strength and conditioning. This background gives me a unique lens on human performance, injury prevention, and long-term durability.
We created HSLD™ because athletes deserve more than hype—they deserve truth, education, and support. In an era dominated by shortcuts, misinformation, and curated narratives, we stand for clarity, accountability, and long-term development.
We mentor athletes beyond the weight room.
We teach them how to train, recover, communicate, and lead.
We build athletes who can sustain high performance—not chase moments.
Our belief is simple:
When hard work, integrity, mentorship, and preparation align, athletes don’t just meet expectations—they rewrite them.
HSLD™ — High Speed, Low Drag.
Move fast. Cut friction. Chase better.
ZACH BERNHARD
DO, MBA
Owner, Director of Performance
WESLEY
SEYFANG
Director of Creative Services and Marketing
Wesley Seyfang is the creative engine behind HSLD. As the Director of Creative Services and Marketing, he oversees the full spectrum of the brand’s visual and strategic direction—from content creation to large-scale campaign development. Wesley joined HSLD when its page had zero followers, and has been instrumental in guiding its growth into a fast-rising force, and household name in the sports and athlete-branding space.
A multi-disciplinary creator, Wesley shapes the signature premium aesthetic that defines the brand today. His ability to blend storytelling, visual identity, and digital strategy allows HSLD to stand out in an increasingly competitive landscape.
Beyond the core brand, Wesley plays a key role in building the identities of HSLD’s athletes. He leads website design, brand creation, and content development for athletes under the HSLD umbrella—helping them establish a powerful and professional presence tailored to their individual stories and careers.
Wesley’s dedication, creativity, and forward-thinking approach have made him fundamental to HSLD’s evolution. From day one to every milestone that follows, his vision continues to push the brand—and its athletes—toward what’s next.
TRENTON
COOPER
Director of Client Acquisition and Apparel
Trenton Cooper is a dynamic growth strategist and relationship architect, serving as Director of Client Acquisition & Apparel with a focus on driving high-value partnerships and elevating brand execution. Known for his sharp market insight and exceptional ability to connect with stakeholders, Trenton leads acquisition initiatives that increase visibility, strengthen trust, and accelerate sustainable revenue growth.
Having built multiple high-functioning and profitable businesses of his own—most notably Shingle Monkey and Recoop Home Solutions—Trenton brings firsthand experience in business growth, operational development, and team leadership. This entrepreneurial background equips him with a practical understanding of scaling systems, managing risk, and delivering value in fast-moving environments.
In addition to overseeing client acquisition, Trenton manages the organization’s apparel and printing operations—ensuring premium quality, operational efficiency, and consistent brand presentation across all physical products. His ability to align strategic relationships with production capabilities creates a seamless experience for clients from initial engagement to tangible delivery.
With a background spanning business development, account strategy, and customer success, Trenton specializes in building scalable pipelines and forging meaningful partnerships that align with organizational priorities. His leadership blends analytical rigor with a people-first approach, ensuring every interaction reflects professionalism, clarity, and strategic intention.
Driven, insightful, and relentlessly opportunity-focused, Trenton plays a key role in shaping the organization’s growth trajectory, product standards, and long-term success.
MARKUS
HOOD
Director of Athletics and Training
Markus Hood is a dedicated performance specialist and athletic development leader, serving as Director of Athletics & Training with a mission to elevate athletes through science-driven programming, elite mentorship, and uncompromising standards of excellence. Based in Columbus, Markus works closely with Buckeye Hall of Famer and former NFL star Braxton Miller and the Charg1ng organization, where—through HSLD’s partnership with Charg1ng—he contributes to shaping athlete development systems, training strategy, and long-term performance pathways.
A former Division II football standout at Notre Dame College, Markus pairs firsthand competitive experience with advanced strength and conditioning expertise. He has extensive experience leading year-round performance programs for multi-sport high school athletes, with a training philosophy that emphasizes speed mechanics, strength and power development, movement quality, and a performance culture built on accountability and clearly defined standards. During his collegiate career, he earned professional certifications in strength training, laying the foundation for his evidence-based approach to performance optimization, injury prevention, and sport-specific development.
Markus has worked with multiple Division I athletes across a variety of sports, applying evidence-based methods to help athletes develop transferable athletic traits that directly translate to competition. In a training landscape often clouded by misinformation and short-term trends, Markus is committed to providing education, clarity, and honest communication—acting with integrity and prioritizing athlete well-being over quick fixes or unrealistic promises.
Leveraging HSLD’s tracking and testing systems alongside Markus’s coaching expertise, athletes gain the tools, feedback, and performance framework needed to take their abilities to the next level—both physically and mentally.
Markus is known for his ability to connect with athletes at every stage—from emerging youth talent to seasoned competitors—providing individualized training environments that emphasize discipline, mental resilience, and continual progression. His leadership reflects a deep commitment to helping athletes reach their full potential both on and off the field.
Driven, knowledgeable, and relentlessly focused on results, Director of Athletics & Training Markus Hood continues to influence the next generation of athletes through innovative training methods, elite collaboration, and a passion for unlocking peak human performance.
NICHOLAS
BERNHARD
Director of Esports, Event Coordinator
Esports & Event Coordination at HSLD, Nich oversees the entire competitive ecosystem—from event development and venue logistics to talent management, live production, and player experience design. He also extends his creative skill set into HSLD’s apparel initiatives, embodying the team’s multi-disciplinary, “jack of all trades” culture.
With a background spanning competitive esports, event operations, and digital community building, Nich brings a rare combination of creative vision and operational precision. He has led the planning and execution of tournaments, showcases, and large-scale gaming events that unify athletes, fans, and partners through a cohesive competitive environment. Whether coordinating multi-team competitive seasons or managing fast-paced live broadcasts, Nich is known for cultivating seamless workflows, elevating brand presence, and building outstanding competitive experiences.
Committed to developing the next generation of esports talent and cultivating a welcoming, high-performance gaming culture, Nich champions innovation, professional growth, and collaborative leadership. His work reflects a sustained commitment to excellence—both on-stage and behind the scenes—and a passion for pushing the boundaries of what modern esports events can deliver.